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KEY ART
OUR GIRL SERIES 3
The objective was to launch Our Girl Series 3 as a fresh, distinctive drama, appealing to younger skewing audiences.
The lead character Georgie Lane is an independent, strong woman who has dedicated her life to the army. It’s not just a job, it’s her calling. She willingly puts herself in environments most of us would consider hellish for the good of strangers, her country and her squad.
Georgie and her team represent a force for hope in situations where hope is hard to come by, and for this reason we chose the concept 'Hope in hell'.
HEAD OF CREATIVE
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